Microsoft — One Drive AppStore Video.
OneDrive is the bridge that simplifies the way you interact with your files on the cloud.
It's more than just storage; it's the freedom to access, share, and cherish your moments from anywhere in the world.
In our journey to capture the essence of OneDrive, we drew inspiration from the ethereal nature of clouds—soft, ever-evolving, and adaptable. Our design ethos reflects this fluidity through a fusion of tactile materials, diffused lighting, and a symphony of playful shapes and calm colors. The palette, predominantly composed of soothing blues, underscores a feeling of reliability and unwavering trust.
We infused a touch of enchantment into our fantasy environments by seamlessly integrating genuine cloud landscapes. These additions evoke a profound sense of tranquility and grace, creating an immersive visual experience that resonates with the core values of OneDrive.
Credits
Directed by NotReal
Creative Direction: Milton Gonzalez, Valeria Moreiro
Executive Production: Roberto Connolly, Larissa Miranda
Creative Project Manager: Martin Orza, Mercedes Ginzo
Art Direction: Lu Borzi
Animation Direction: Macarena Mosquera
Project Manager: Sofía Lopez Pumarega
Storyboard Artists: Martin Orza, Milton Gonzalez
3D Design: Juan Cioffi, Vitor Teixeira, Florencia Tasso, Joan Garcia Pons, Friedrich Neumann, Josefina Llano, Carolina Carballo
2D Design: Lu Borzi, Martin Orza
3D Animation: Nico Piccirilli, Macarena Mosquera, Federico Piccirillo, Alex Loud, Juan Pablo Sciaccaluga
2D Animation: Macarena Mosquera, Nico Piccirilli
Rendering: Macarena Mosquera, Juan Cioffi
Composition & Color Grading: Mauricio Navas
Sound Design: Fabrizio Martini
Client: Microsoft
Brand Marketing Director: Karina Vivas
Sr. Integrated Marketing Manager: Mary Harris
Creative Director: Samuel R. Clarke
Art Director: Kewi Bedoyan
Producer: Nikki Blaylock
Year: 2023