For this project development, we jumped right in looking for ways to emphasize Loop's collaborative nature and illustrate the many innovative ways in which people can use Loop with one another.
The challenge: Captivating Gen Z. The youngest and most ethnically-diverse generation in history. This group is considered to be the most energetic and skilled, so we needed to reflect it in the visuals.
Our approach: To get visually engaging with varied levels and depths in the frames. Looking for a fresh, young, bold, ever-flowing, diverse, vibrant and versatile tone of voice. Gradients, sleek colors and curvy lines are mixed with clean environments.The images throughout the video are energetic and sensual. We are inside a work in progress, changing and evolving. Alive.
Directed by NotReal
Creative Direction: Valeria Moreiro, Milton Gonzalez
Executive Production: Roberto Connolly
Art Direction: Valeria Moreiro
Animation Direction: Milton Gonzalez
Line Producer: Lucila Mansur
Storyboard Artist: Joana Cabrera, Martin Orza
3D Design: Flor Tasso, Linus Zoll, Josefina Llano, Vitor Teixeira, Philip Lück, Valeria Moreiro
Modeling: Juan Miyagi
2D Design: Martin Orza, Manuela Caceres, Lu Borzi
3D Animation: Sergio Fuego, Oscar Pettersson, Macarena Mosquera, Phong Luong, Francisco Castro, Daniel Zucco, Milton Gonzalez
2D Animation: Martin Muerza, Joana Cabrera.
Rendering: Sergio Fuego, Milton Gonzalez
Compositing & Color Grading: Hernan Lindenbaum, Roberto Connolly, Milton Gonzalez
Sound Design: Zelig
Microsoft Team: Nando Costa, Nico Nuzzaci