Google— SearchOn 2020.

01_HELLO

Working closely with Google EE design team we developed a series of animations for  SearchOn 2020 event.

As a part of a wider and larger team of creatives involved on the creativity for the complete livestream event, NotReal was the team focused on all typographic animated layouts. 

With that request, we worked with a highly functional and branding mindset throughout all the animated plates, so the information would be categorized, organized and displayed accurately and corresponding to the video edits of the Google executive's presentations.

At the end of the project, we had accomplished a comprehensive Style Guide explaining how all of these graphic and animated elements had to work. 

Here is a compilation of theese resources, guides and typographic animations developed. 

GSO-DC_FRAMES_1
00_LOGO
GSO-DC_FRAMES_2
02_Let_s_start
GSO-DC_FRAMES_3
GSO-DC_FRAMES_4
GSO-DC_FRAMES_5
GSO-DC_FRAMES_6
03_GOOGLE_SANS
GSO-DC_FRAMES_7
GSO-DC_FRAMES_8
04_GO_BIG
GSO-DC_FRAMES_9
05_SEARCH_ON
GSO-DC_FRAMES_10
11_GRID
GSO-DC_FRAMES_11
GSO-DC_FRAMES_12
12_PR_
12_D_SP
12_C_AC
12_B_CE
GSO-DC_FRAMES_13
GSO-DC_FRAMES_14
GSO-DC_FRAMES_15
06_THE_CURSOR
GSO-DC_FRAMES_16
GSO-DC_FRAMES_17
GSO-DC_FRAMES_18
GSO-DC_FRAMES_19
GSO-DC_FRAMES_20
GSO-DC_FRAMES_21
GSO-DC_FRAMES_22
GSO-DC_FRAMES_23
GSO-DC_FRAMES_25
GSO-DC_FRAMES_24
GSO-DC_FRAMES_26
GSO-DC_FRAMES_27
07_the_highlitght
GSO-DC_FRAMES_28
08_HINDI
08_B_GERMAN
08_C_AMHARIC
08_D_SPANISH
GSO-DC_FRAMES_29
09_The_pop_of_color
GSO-DC_FRAMES_30
GSO-DC_FRAMES_31
10_thank_you_

Credits

Directed by: NotReal

Creative Direction: Valeria Moreiro & Milton Gonzalez
Executive Production: Roberto Connolly
Project Manager: Ines Palmas

Art Direction: Valeria Moreiro
Animation Direction: Milton Gonzalez

Lead Designer: Martin Orza
Design: Luján Borzi, Octavio Pollono, Flor Piovesanel, Malena de Luca, Valeria Moreiro

Animation: Martin Ayerbe, Patricio Blanco y Pasetto, Matias Petroli (aka Sato), Martin Muerza, Eduardo Altarriba, Miguel D'Errico, Francisco Castro, Joana Cabrera, Milton Gonzalez
Editing: Diego Ortega

Client: Google E+E Design Team

Year: 2020