Google. Developer Groups — Branding & Motion Toolkit.
Welcome to the universe of Google for Developers: A symphony of boldness, joy, and code-inspired creativity.
We created a playful and dynamic identity for Google Developer Groups, the world’s largest community of developers.
The challenge was to bring together two major communities: Google Developer Groups and Google Developer Student Clubs, under one brand that feels simple, welcoming, and unmistakably part of Google, and the master brand Google for Developers, while still having a personality of its own.
The idea started with the most universal thing developers share: code. From the start, we looked for a connection that could shape a distinctive visual approach while building a meaningful link to the coding world.
The concept draws directly from the visual patterns code creates: transforming structure and rhythm into an identity that balances visual delight with conceptual depth. Shapes seamlessly merge, evolve, and interact with typography, creating a visual language that reflects the interconnected dynamics of this growing community.
It’s a system built to live anywhere: from a conference stage to a workshop deck to an Instagram feed.
Our primary audience is professional developers: those building apps, websites, services, cloud infrastructure, and machine learning models, while also welcoming the next generation through student communities. It’s a brand that connects a global network but leaves space for local expression: each city’s group can personalize its logo, and student clubs have a distinct variation that feels connected yet uniquely theirs.
The result is an identity so solid, flexible, and resonant that it didn’t just unify these communities, it also scaled into the main Google for Developers brand itself. A system deeply rooted in Google’s DNA, with a distinct twist for the people who make this community what it is: a space for learning, sharing, and building together.
Credits
A project by NotReal
Creative Direction: Valeria Moreiro
Creative Project Manager: Mercedes Ginzo
Executive Production: Roberto Connolly
Art Direction: Valeria Moreiro, Mercedes Ginzo
Animation Direction: Valeria Moreiro
Project Manager: Sofía Lopez Pumarega
2D Design: Nico Martinetti, Flor Piovesanel, Florencia Porreca, Rocío Fernández Fuks, Federico Sanchez.
Illustrations: Luddo
2D Animation: Alex Loud, Nico Piccirilli, Martin Muerza, Pablo Lozano, Macarena Mosquera, Juan Pablo Sciaccaluga, Pato Molina
Music and SFX design: Rocket Audio
Client: Google
Brand Marketing Director: Jeremy Sie
Sr. Integrated Marketing Manager: Thomas Donahue
Creative Director: Rick Murphy
Art Director: Rick Murphy
Producer: Jeremy Sie
Year of release: 2025
Disclaimer: Photos and footage used in this presentation are sourced from Pexels, Unsplash, and publicly available content from Google for Developers’ official social media channels. They are used solely for the purpose of demonstrating the application of the identity.