AOUD — Whisper me a secret.
We immersed ourselves in a realm of delicacy and subtleties. Guided by attention to detail and harmony, our challenge was to weave a narrative radiating intimacy, tranquility, and the essence of personal care.
A premium organic soap — a refined and feminine brand that embodies the legacy of personal care within the context of today's world. Our journey began by exploring a link to the desired emotions — Intimacy and Tranquility, Natural Elements, Soft Light, Organic Elements, and Texture Play.
By intentionally blurring foreground elements, we recreated the feeling of intimacy, transporting us to a secret world. To highlight the natural origin of our product, we have incorporated elements from the organic universe, looking for the perfect equilibrium between the natural elements and the delicacy inherent in personal care.
The lighting's mood added warmth and authenticity, with a soft, suggestive quality enhancing comfort and serenity. Our envisioned images softly share secrets, evoking privacy, emphasizing the product's gentle, feminine aspects. A visual tale unfolds — a harmonious symphony of elements and bubbles.
AOUD— A whispered story.
We meticulously crafted a logo that exudes a traditional style at first glance, yet upon closer inspection, reveals nuanced design choices and modifications to the typography. These deliberate elements infuse the brand with the contemporary accents we sought. A sophisticated, contemporary, and ancestral brand — much like nature itself.
Each element serves as an inspiration for scents and evokes sensations. Organic sponges, silky petals, natural stones, and rustic plants create a captivating contrast with the soap's inherent smooth texture.
Credits
A project by NotReal
Creative Direction: Valeria Moreiro
Executive Production: Roberto Connolly, Larissa Miranda
Creative Project Manager: Mercedes Ginzo
Art Direction: Valeria Moreiro, Mercedes Ginzo
Animation Direction: Valeria Moreiro, Milton Gonzalez
3D Design: Linus Zoll, Vitor Teixeira
Lighting and Shading: Vitor Teixeira, Linus Zoll
2D design: Florencia Porreca
2D compositing: Mercedes Ginzo
3D Animation: Alex Loud, Juan Pablo Sciaccaluga
Rendering: Vitor Teixeira
Edit, Compositing & Color Grading: Valeria Moreiro
Sound Design: Giovanni Dubini
Year: 2023