We wanted to introduce the new identity in a fun and fresh approach. Simple, minimal layouts of text are combined with geometric and organic shapes to tell the story.
To get an award is to get selected. The sequence explores the idea of selection through simplicity.
Directed by: NotReal
Creative Direction: Valeria Moreiro & Milton Gonzalez
Art Direction: Valeria Moreiro
Animation Direction: Milton Gonzalez
Executive Producer: Eugenia Garcia Montaldo
Design: Valeria Moreiro, Milton Gonzalez
Animation: Milton Gonzalez
Music & SFX: Naranja y Verde