Our goal: to engage children and teens in activities at home, help them socialize in safe ways, and give them motivation during isolation
The main idea is to keep teens and children protagonist, talking to them in a casual, simple and funny way, representing ideas for things they can do at home: To have a good time dancing with their siblings, calling their grandma for a challenge in social media, reading a book or just working out.
Directed by: NotReal.tv
Creative Direction: Milton Gonzalez & Valeria Moreiro
Executive Production: Roberto Connolly
Art Direction: Valeria Moreiro
Character Design: Milton Gonzalez
Design: Valeria Moreiro, Milton Gonzalez
Agency: Maña Industries
Planning: Matías Oks
Creative Director: Flavio Affonso
Art Director: Guille Muñoz
Campaign Coordinator at Unicef: Inés Lanz
Client: Unicef
Year: 2020