eBay— Authenticity Guarantee for Handbags.
eBay was in the need of an entertaining and engaging film to launch the Handbags Authenticity Guarantee service.
Their approach: You can’t talk about handbags without talking about their iconic monograms.
These bags are exquisite – each one a work of art – taken together, our film aims to represent one of the most beautiful collections of handbags ever assembled. We focused on showcasing not only their artistry but also their supreme craftsmanship and in so doing, demonstrate eBay’s profound understanding and appreciation for what makes a handbag authentic.
The request was a a 60 seconds film that would stand out not only for the eye candy but also for the clever wordplay, tying the message to the monograms. We jumped right into this amazing request, storyboarding from A to Z.
We love playing with mixed media. It tickles all the senses, provoking an emotional as well as intellectual response. So we used live-action to feature the real products, 2D for kinetic type and CGI for deconstructed products, design simulations of textures and folds, and beautiful animations.
Last but not least, we counted with the amazing voice-over by celebrity stylist and influencer Law Roach from HBO Max's "Legendary"
All in all, this blend of approaches makes for a colorful, bold, high-fashion-pop piece with a touch of whimsy that dazzles your eye, quickens your pulse and speaks to your wit.
Detailed, specific and intentional — bold, poppy, and catchy. The shots are highly stylized but always very simple, keeping the focus on the hero products — the authentic handbags.
We dived into close ups, detail shots, pulled apart abstracted pieces of the bags, lingered on iconic, high-quality fine points of the products. With every image we reinforced the truth that eBay knows authenticity — Guaranteed.
Everything complements the look and feel of the bags, creating an artful, colorful, fashion-forward world. It’s not monochrome; it is carefully playful gamma with deliberate lighting to create depth and bring a dash of intrigue to the scenes.
BTS — The making of
An amazing trip with the largest group of talents we have ever assembled together.
Hope you enjoy the ride as much as we did!
Credits
Directed by NotReal
Creative Direction: Valeria Moreiro & Milton Gonzalez
Executive Production: Roberto Connolly
Art Direction: Valeria Moreiro
Animation Direction: Milton Gonzalez
Assistant Director: Joana Cabrera
Line Producer: Lucila Mansur
Storyboarding: Martín Orza, Joana Cabrera, Lucas Orueta (pitch)
Assitant Art Director: Flor Tasso
2D Design: Octavio Pollono, Malena De Luca, Luján Borzi, Manuela Cáceres (pitch), Valeria Moreiro
3D Design: Flor Tasso, Linus Zoll, Jordi Pages, Marcio Flausino, Carolina Carballo, Luján Borzi
2D Animation: Eduardo Altarriba, Joana Cabrera, Milton Gonzalez
3D Animation: Juampi Sciaccaluga, Cesar Barbosa, Milton Gonzalez
CG Simulations: Cesar Barbosa, Jordi Pages
Post-Production Supervisor: Roberto Connolly
CG Compositing Supervisor: Milton Gonzalez
Rendering: Sergio Fuego
Live-Action Compositing: Leandro Vazquez, Pimba VFX (Humberto Paytuvi, María Recondo, Milton Maguna), Nicolás Zinzer, Roberto Connolly
CG Compositing: Hernán Lindenbaum, Milton Gonzalez
Rotoscoping: RotoArt, Global Technologies
Color Grading: Anahí Piccinin, Hernán Lindenbaum, Milton Gonzalez, Roberto Connolly, Valeria Moreiro, Luján Borzi
Music Amends & Sound Design: Facundo Capece
Soundtrack Supervisor: Roberto Connolly
Original Music: Premium
Accounting: Eugenia García Montaldo
Associate Production Company: JOJX
Creative EP: Jackson Morton
Executive Producer: Joe Care
On Set Director: Lindsay Sunada
Director of Photography: Stacy Toyama
Line Producer: Brenda Blair
Production Designer: Gary Matteson
Production Managers: Mary Katherine Wise, Jonathan Burns
1st Assistant Director: Mike Parziale
Casting Director: Linda Teglovic
Stage Managers: Arthur Martinez, Aurelio Barragan
1st AC: Luis Suarez
2nd AC: Alex Macat
DIT: Zak Sanburg
VTR: John Placencia
Still Photographer: Adam Rose
Gaffer: Flint Ellsworth
BBE: Hitoshi Tomonori
Key Grip: John Brunold
BBG: Paul Salmi
Set Decorator: Jennifer Campbell
Prop Master: Matt Myers
Prop Asst: Annie Grafe
Leadman: Michael King
Set Dressers: Julian Velazquez, Luis Barajas
Wardrobe Stylist: Angelique Rousset
Hands Make-Up: Genevieve Garner
Covid Compliance Officer (CCO): Sam Craven-Griffiths
CCO Assistant: Alex Santiago
PA: Alex Walker (truck), Wesley Hayes, Patrick Emralino
Craft Services: Magaly Contreras, Jills Craft Service
Hand Talents: Brielle Strickland, Fatma Dabo, Royal Binon
Agency: Edelman
SVP Group Creative Director: Bengt Asplund
SVP: Kristin Oke
Executive Producer: Rebecca Jean-Louis
Senior Producer: Derek Gannon
Senior Art Director: Kaleah Horton
VO Talent: Law Roach