NotReal— Rebrand Studio.
In 2020, after three years of hard work, our studio exponentially grew. We developed into a more powerful and skilled team. But with each new project, our own visual identity became outdated, failing to both reflect the studio's new reality and validate the caliber of the work.
Back then, without even noticing, we were suddenly directing projects for internationally renowned clients that pushed us to gather and lead larger-scale teams for more complex projects.
We then embarked on an introspective journey that helped us realize we needed to address some important issues, starting with the need to describe our current situation, specify our fundamental communication needs, weigh the benefits and drawbacks of our status, and finally pursue a diagnosis of our condition. The result was total miscommunication. Multiple things needed to be adjusted and reviewed.
Following our strategic thinking, we came up with a hypothesis: if we reframed our communication style with an identity that could reflect our growth, quality of work and service, and to capitalize on the variety of the projects we lead as a key differentiator, we would be able to accurately position the studio as a legit competitor in the target market.
This change of mindset was not only outward: we defined core company values, developed a mission and vision, and illustrated a methodological work proposal to achieve the results we were pursuing. Finally, we created a list of the number of design pieces we needed to develop. We were being reborn.
The following is a recap of all the processes and designs we worked on to make this a reality. It took us a while to merge it all into this case study, so we are happy to finally be able to share it with the world.
Cheers!
Credits
Directed by NotReal
Creative Direction: Valeria Moreiro
Executive Production: Roberto Connolly
Project Manager & Line producer: Mercedes Ginzo, Joana Cabrera
2D Design: Florencia Piovesanel, Luján Borzi, Manuela Cáceres, Mercedes Ginzo, Valeria Moreiro
3D Design: Florencia Tasso, Vitor Teixeira, Juan Cioffi
Animation: Sergio Fuego, Juan Pablo Sciaccaluga, Macarena Mosquera
Rendering: Sergio Fuego
Compositing & Color Grading: Sergio Fuego, Macarena Mosquera, Valeria Moreiro
Photography: Valeria Moreiro
Photo Retouch: Mercedes Ginzo
Script Logo: Yani&Guille
Script logo neon adaptation: Florencia Tasso
Typefaces used:
Telegraph by PangramPangram
Ogg Text by Sharp
Year of release: 2023