Grace Sunset Collection: Not Real's beauty branding that steps beyond the stereotypes
The award-winning project was published on Creative Boom after getting the Branding of the Year 2021 at Indigo Awards. . . Link to article
“It doesn’t matter how cool the animation is if, at the time you press play, the original design falls apart or loses all connection to the storytelling sequence”. . . Link to article
The grand jury panel in the prestigious competition is confirmed by influential press members, established designers, leading academics and prominent entrepreneurs worldwide. . . Link to award
In this interview we talk about the steps we take from start to finish in a project, how our team interacts and what tools and platforms are used to make remote work possible and simpler . . . Link to article
There’s a 21 day voting period for every video after submission. The jury and public will judge on the following criteria: concept, design, motion and sound. . . Link to award
More endorsements from our colleagues and industry members: We received Merit in Motion Graphics at the 2021 ADC 100th Annual Awards for both projects and Nike got to the shortlist at the 2021 D&AD Awards . . .
Both popular online magazines featured our release. “The story unfolds dynamically to keep the attention focused, and uses a calm tone of voice to make sure all content is clear and sounds simplifying. Everything you need in one beautiful app” . . . Link to Motionographer - Link to Stash