Simball / Micro—Color Crafted Words.
Simball is a brand that develops stationery products.
They came to us looking for a new design approach to show their new season for Micro, their line of premium pens.
We worked on both realistic photographic sets and digital compositions, each one specially selected and designed to highlight and make a unique universe for each product.
A small world where each pen lives and stands out.
From concepts and pencil sketches to props development, shooting and editing.
See more— behind the scenes!
Credits
Directed by: NotReal
Creative & Art Direction: Valeria Moreiro
Executive Producer: Eugenia Garcia Montaldo
Graphic Design: Luján Borzi, Valeria Moreiro
Props and sets development: Luján Borzi, Valeria Moreiro, Milton Gonzalez
Photography: Valeria Moreiro
Photography Assistant: Cecilia Armand Ugon
Photography Second Assistant: Luján Borzi
Retouch and Editing: Valeria Moreiro, Octavio Pollono
Client: SP Productos / Simball
Product Director: Lucía Jurado
Year: 2018