Geico— Special Audience.

Everyone likes to learn something new and have fun at the same time.

We developed this catchy video campaign for GEICO with the idea to promote messages about ease and savings on coverage offerings and connect them with fun facts about animals and nature.

The four videos are developed thinking of social media: quick, smart, and eye catching, using vibrant colors and bold layouts. Personified animals and funny poses for humans.

V01_Flamingos-02
01-GEICO_03
01-GEICO_04
01-GEICO_05
V01_Ellos-Pencil
V01_Ellos-Clean-up
01-GEICO_08
01-GEICO_09
V01_Viejo-pencil
V01_Viejo-Clean-up

Stop scrolling and click play!

V02_Medusinl
02-GEICO_03
V02_PECES
V02_PEZ01
V02_PEZ03
V02_PEZ02
02-GEICO_08
02-GEICO_09
02-GEICO_10
V02_Family
02-GEICO_12
V03_Coyote-Pencil
V03_Coyote-Clean-Up
03-GEICO_04
03-GEICO_05
V03_Crew-Clean-up
V03_Crew-Pencil
03-GEICO_08
03-GEICO_09
03-GEICO_10
03-GEICO_11
V04_Hands-Pencil
V04_Hands-Clean-up
V04_Oso-16-9

Personification for animals & funny poses for humans.

04-GEICO_07
V04_Oso-Proceso
V04_Padre-Proceso
04-GEICO_10
V04_Ardilla-Proceso
04-GEICO_06

Credits

Directed by: NotReal.tv

Creative Direction: Milton Gonzalez & Valeria Moreiro
Executive Production: Roberto Connolly
Art Direction: Valeria Moreiro
Animation Direction: Milton Gonzalez

Design: Valeria Moreiro, Luján Borzi
Character Design: Milton Gonzalez
Animation: Juan Huarte, Joana Cabrera, Roberto Connolly, Milton Gonzalez, Yas Hanna
Cleanup: Juan Huarte, Joana Cabrera, Milton Gonzalez, Yas Hanna

Agency: Demo Duck
Producer: Theresa Brooks
Associate Creative Director: Kelsie Ozamiz
Lead Writer: Jarrett Hothan
Voiceover: Keith Miller
Music and Sound Design: Ana Roman

Client: Geico
Year: 2019