Windows 11. Phone Link— Relaunch campaign.
We had the pleasure to develop the latest Windows 11 Campaign, for reintroducing the desktop app Phone Link. The main highlight: using your phone - either Android or iOS! - from your Windows 11 PC.
In this project, we wanted to establish a state of flow through visuals with excitement and a clear message at the same time. Something unique and identifiable for others. Thus, under the concept of "The Power of the Unexpected” we’ve built this beautiful campaign.
We developed realistic environments, using sleek colours and everyday objects, that reflect each one of the audiences that we were portraying. The main goal was to highlight their unique universe and emphasise the flow of the everyday life in a natural way.
Additionally, our proposal was also to get visually engaging with varied levels & depths in our frames.
Hope you like it!
Messages video
A night set-up with purple as the main color, to connect with this specific audience. Secondary accents of color with lilac mixed with neutrals and a diversity of materials, bring freshness & dynamism through the video.
Calls video
A cozy home office with natural light in a day-light set-up with pink as the main color, mixed with accents of purple & coral, neutral colours and light wood. These go in combination with curvy lines to give a creative, positive, energetic & sophisticated mood.
Notifications video
An office environment, with a mix of natural and artificial light. Modern and sophisticated design furniture in an open space. A mix of natural and warm color, with an accent of light purple in the chairs and some of the elements.
Contacts video
What is a more "homey" environment than our own kitchen?
Intentional shadows, set-up with natural and warm light, the color palette is based on light blue as our main accent color combined with dark blue and green.
Mixed with realistic warm materials, like wood. The dialogue between the cool palette and warm tones creates powerful, balanced and unique images.
Photos video
A Workshop Studio, with mid-day natural light, tons of realistic elements, and tools to power the craft and creativity. Pencils, brushes, papers, and paint all over the scene. For the color use, we ambition some rustic wood for the main desk with accents of pink, dark purple, and orange.
And finally some of the early R&D: explorations with materials, some realistic and abstract compositions and of course animation test.
Credits
Directed by NotReal
Creative Direction: Milton Gonzalez
Executive Production: Roberto Connolly, Larissa Miranda
Creative Project Manager: Martin Orza
Art Direction: Lu Borzi
Animation Direction: Milton Gonzalez
Storyboard Artists: Martin Orza, Milton Gonzalez, Carolina Ghisolfi, Rocio Elbaum
3D Design: Joan Garcia Pons, Linus Zoll, Liam Henderson, Vitor Teixeira, Florencia Tasso, Carolina Carballo, Juan Cioffi, Simon Appel
Additional 3D Design: Rob Juarez, Marta Trigueros
2D Design: Luján Borzi, Martin Orza
Lead 3D Animator: Macarena Mosquera
3D Animation: Sergio Fuego, Marcus Bakke, Federico Piccirilo, Edgar Ferrer
2D Animation: Macarena Mosquera
Rendering: Sergio Fuego, Macarena Mosquera
Composition & Color Grading: Milton Gonzalez, Mauricio Navas
Sound Design: Fabrizio Martini
Client: Microsoft
Microsoft Team:
Brand Marketing Director: Karina Vivas
Sr. Manager: Ricky Cardin
Creative Director: Samuel Clarke
Design Lead: Kewi Bedoyan
Sr. Producer: Summer Zimmerman
Storytelling: Joshua Kirsch
Year: 2023