Vizio — More of everything.
Vizio, a world leader in premium entertainment electronics, approached us to create a powerful and multipurpose art film celebrating its TV's picture quality.
We had to go beyond a typical ultrahighres demo video and crafted a film that stands apart—an immersive visual experience that not only highlights the vivid colors, sharp contrasts, and breathtaking clarity of Vizio's screens but also tells a compelling and captivating story.
Leveraging the concept of 'More of everything' as our creative foundation, we developed a vibrant, multi-layered narrative that unfolds like a journey of discovery.
Each environment set was carefully chosen and designed to metaphorically represent different product features. We begin with an explosive outer-space scene, emphasizing the depth of rich blacks with a burst of light. Ever-evolving landscapes and playful vegetation demonstrate the vast full-color spectrum. A shift to a cozy but densely furnished home environment, followed by a gleaming skyscraper, emphasizes detail and clarity. Moving from bright indoor daylight to a sunset highway scene, we highlight high contrast and motion fidelity. Finally, a dynamic and choreographed parade of objects brings all key features together, delivering a visually captivating and engaging narrative.
Seamless transitions, dynamic motion, and high-caliber visuals allowed us to keep viewers engaged while showcasing Vizio's stunning picture performance, embodying its 'more for less' ethos. The result? A film that is both versatile and timeless, crafted to adapt effortlessly across various channels while retaining its impact.
Sit tight and get ready for the ride.
Welcome to a world of more.
More color, brightness, contrast, detail, clarity... more of everything.
Taking inspiration from real life and both big and small screen entertainment industries, we played with multiple scenes, each exploring its own graphic and conceptual intention. By dividing the film into distinct chapters—metaphorically linked to Vizio’s product features—we created a more thrilling experience while allowing each part to function as standalone pieces.
To showcase Vizio’s key features, we developed an immersive journey highlighting color, clarity, contrast, brightness, and detail. Although all features are present throughout the film, each chapter focuses on one specific, using seamless transitions to mirror the smooth motion and superior picture quality of Vizio’s screens.
And finally, as we usually love to show, here are some early R&D: layout explorations; color, materials and lighting approaches; and simulation tests. Enjoy!
Credits
A project by NotReal
Creative Direction: Milton Gonzalez, Guillermo Zapiola
Executive Production: Max D’Angelo, Roberto Connolly
Creative Project Manager: Martin Orza
Project Manager: Sofía Lopez Pumarega
Talent Recruiter: Lucila Mansur
Storyboard: Martin Orza, Milton Gonzalez
3D Design: Vitor Texeira, Juan Cioffi, Flor Tasso, Linus Zoll, Gonzalo Miranda, Joan García Pons, Jose Llano, Carolina Carballo, Joey Phinn, Federico Mohr, Guillermo Zapiola
3D Animation: Federico Piccirillo, Nico Piccirilli, Pato Molina, Alex Loud, Macarena Mosquera
Simulations: Paul Esteves
Rendering: Vitor Texeira, Juan Cioffi, Alex Loud, Macarena Mosquera
2D Compositing & Color Grading: Milton Gonzalez, Guillermo Zapiola, Martin Orza
Compositing & Color Grading: Mauricio Navas, Milton Gonzalez
Sound Design: Fabrizio Martini
Client: Vizio
Agency: Partner
Executive Creative Directors: Rich Scurry, Will Hartman
Executive Producer: Paul Klinke
Year: 2024