Visual toolkit for a Company We Can't Tell— Friendly, Fresh & Human.

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This year, we had the pleasure to develop the brand illustration and animation language for a very large worldwide consulting company. 

The whole toolkit consisted of multiple characters, environments, icons, and animation guidelines so that the company could translate and use these assets into any kind of brand communication; like explainer videos, keynote presentations for their clients, internal messages, or even into their website.

For the characters toolkit, the aim was to create ownable brand characters that could be perceived as a diverse team, a group of people that could come alive with a friendly, fresh & human approach.  We placed them in different environments where they could work and live, like a park, an office, and or even a living room. 

We also developed a series of abstract and figurative icons with the aim to represent several concepts such as achievements, assessments, feedback, group work, learning, reflecting and resources, among others. Initially simple and geometric based, these became more dynamic by having the possibility to add volume and play with shadows to add a sense of depth.

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01_Characters
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02_Expression_Alfred
03_Interaction_Office
04_Expression_Claudia
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05_Park_Scene
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06_Alfred_Bicycle

For the animation guidelines, the idea was to keep everything clear, eye-catching and versatile, the animations were specially developed to show how the characters interact between each other and with the environment, as well as with other objects.

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07_Walk_cycle
08_Marshall_Run_Cycle

To achieve fluid movements, overlapping and controlled bounces brought our characters and objects to life, creating a pleasant and positive mood for each sequence.

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09_Easing_Arm
10_11_Arms
12_Interaction_Chart
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15_Mamushkas
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14_Rocket_Volume
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13_Shapes
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Credits

Directed by: NotReal

Creative Direction: Milton Gonzalez
EP: Roberto Connolly
Line Producer: Joana Cabrera

Art Direction: Luján Borzi

2D Design: Luján Borzi, Martín Orza, Josefina Llano, Andrea Devia Nuño

Animation Direction: Milton Gonzalez

Lead Animator: Pablo Cuello
2D Animation: Ale Imondi, Facundo Poviña, Joana Cabrera
Animation Assistant: Joana Cabrera, Manuela Cáceres

Production Company: Jelly London
EP - Jelly: Erika Panasci
Project Manager - Jelly: Ross Frame
Junior Producer - Jelly: Tom Henneberry

Year: 2020