The whole toolkit consisted of multiple characters, environments, icons, and animation guidelines so that the company could translate and use these assets into any kind of brand communication; like explainer videos, keynote presentations for their clients, internal messages, or even into their website.
For the characters toolkit, the aim was to create ownable brand characters that could be perceived as a diverse team, a group of people that could come alive with a friendly, fresh & human approach. We placed them in different environments where they could work and live, like a park, an office, and or even a living room.
We also developed a series of abstract and figurative icons with the aim to represent several concepts such as achievements, assessments, feedback, group work, learning, reflecting and resources, among others. Initially simple and geometric based, these became more dynamic by having the possibility to add volume and play with shadows to add a sense of depth.
Directed by: NotReal
Creative Direction: Milton Gonzalez
EP: Roberto Connolly
Line Producer: Joana Cabrera
Art Direction: Luján Borzi
2D Design: Luján Borzi, Martín Orza, Josefina Llano, Andrea Devia Nuño
Animation Direction: Milton Gonzalez
Lead Animator: Pablo Cuello
2D Animation: Ale Imondi, Facundo Poviña, Joana Cabrera
Animation Assistant: Joana Cabrera, Manuela Cáceres
Production Company: Jelly London
EP - Jelly: Erika Panasci
Project Manager - Jelly: Ross Frame
Junior Producer - Jelly: Tom Henneberry