ServiceNow — AI Powered, Human Driven.
ServiceNow empowers organizations of all sizes to harness the power of technology and AI for enhanced productivity and efficiency.
In this project, we went beyond creating a video; we crafted an immersive experience to emphasize the human side of the brand. Our vision centered on the idea that, behind every technology, there are real people—employees, customers, and users.
To bring this vision to life, we developed a fictional company, Alectri, which served as a vehicle to illustrate how ServiceNow’s technology and AI can transform workflows. We began by creating a brand identity for Alectri, complete with a logo, and then designed a fictional product rooted in ServiceNow’s capabilities.
Through a compelling narrative, we demonstrated how Alectri’s employees engage with the product in their daily work, showcasing its powerful features and how seamlessly it integrates into real-life scenarios to simplify tasks and drive productivity.
Credits
A project by NotReal
Creative Direction: Valeria Moreiro
Executive Production: Max D’Angelo, Roberto Connolly
Creative Project Manager: Martin Orza
Art Direction: Lu Borzi
Animation Direction: Macarena Mosquera
Project Manager: Sofía Lopez Pumarega
Talent Recruiter: Lucila Mansur
Storyboard Artists: Naida Mazzenga, Franco Vecchi, Martin Orza
3D Design: Vitor Teixeira, Juan Cioffi, Jose Llano, Friedrich Neumann, Joan García Pons, Borja Alegre, Michele Resenterra, Gonzalo Diaz, Trey Holt
3D Modeling: Juan Miyagi
2D Design: Flor Piovesanel, Male de Luca, Florencia Porreca, Luddo, Martin Orza, Lu Borzi, Nico Martinetti, Lucas Gugliara
2D UX: Florencia Porreca, Matin Orza
Illustration: Luddo, Naida Mazzenga, Franco Vecchi
3D Animation: Nico Piccirilli, Federico Piccirillo, Pato Molina, Gonzalo Diaz, Juan Pablo Sciaccaluga, Alex Loud, Macarena Mosquera
2D Animation: Martín Muerza, Pablo Lozano, Pato Molina, Nico Piccirilli
Simulations: Gonzalo Diaz, Paul Esteves
Rendering: Macarena Mosquera, Juan Cioffi, Vitor Teixeira, Alejandro Loud
2D Compositing & Color Grading: Lu Borzi, Valeria Moreiro, Flor Piovesanel
Compositing & Color Grading: Juan Di Carlo, Agustín Dalla Via, Martin Muerza
Sound Design: Giovanni Dubini
Client: ServiceNow
Creative Director: Nando Costa
UX Design: Ian Kim, David Russo
Year: 2024