The request was to develop a series of stills and animated visuals for Ring Central's app UI, while at the same time maintain the connection with the brand’s framework of people, places and things. So we asked ourselves three questions to keep in mind spectrum of variables where the product lives and should be represented:
Who uses this app?
Where do we see people using this app?
What are the things that they create by using this app?
With this intention, we organized and developed visuals that go from hyper-realistic desktops to deconstructed representations of the UI. Clean, bright, modern, minimalist setups for the workspaces, and translucent, light, fresh materials for the deconstructed representations of the UI.
Directed by: NotReal
Creative Direction: Valeria Moreiro & Milton Gonzalez
Executive Production: Roberto Connolly
Project Manager: Joana Cabrera
Art Direction: Valeria Moreiro
Assistant Art Director: Flor Piovesanel
Animation Direction: Milton Gonzalez
Design: Flor Tasso, Juan Coria, Damian Stricker, Alberto Carbonell, Luján Borzi, Juan Cioffi, Valeria Moreiro
Animation: Sergio Fuego, Juampi Sciaccaluga, Hernan Lindenbaum, Damian Stricker.
Rendering: Sergio Fuego
Compositing: Sergio Fuego, Hernan Lindenbaum
Color Grading: Hernan Lindenbaum
Sound Design: Facundo Capece