We developed an overview video to showcase everything this powerful app can do, so that viewers can get a glimpse of how broad and complete this product really is.
Throughout the video we worked on the coexistence of three worlds: Real, Digital and Abstract. For the first one, we developed hyper-realistic workspaces: corporative, co-work, coffee shop and home office, all in different light settings representing the variable of time during a working day.
Secondly, we introduced the UIs with a dynamic approach, where the app could be displayed realistically but also with a more graphic input, breaking it down into layers to keep the information focused and attractive. Lastly, we played with abstract scenarios for highlighting additional concepts.
Directed by: NotReal
Creative Direction: Valeria Moreiro & Milton Gonzalez
Executive Production: Roberto Connolly
Project Manager: Joana Cabrera
Art Direction: Valeria Moreiro, Josefina Llano
Animation Direction: Milton Gonzalez
Design: Juan Coria, Flor Tasso, Luján Borzi, Fede Bogado, Damian Stricker, Josefina Llano, Valeria Moreiro
Animation: Juampi Sciaccaluga, Sergio Fuego, Ale Imondi, Damian Stricker, Alex Levington, Milton Gonzalez
Rendering: Sergio Fuego
Compositing: Sergio Fuego, Milton Gonzalez, Hernan Lindenbaum
Color Grading: Hernan Lindenbaum
Music & Sound Design: Facundo Capece