Microsoft Designer— Sizzle Video.
Microsoft Designer is an amazing new tool for creators, helping them turn their ideas and creative works into beautiful and shareable content.
It empowers them to go beyond their creations and drives them to achieve their professional goals. Our mission on this project is briefly showing how the app works in a fun and easy way, looking for the right balance between a realistic product UX and the emotional thrill to engage users. We're not in front of a tutorial but rather a motion film that tickles your senses: energetic, slightly upbeat, we want to capture the feeling of the creative process and the sweet energy behind making our imagination come to life. The sets and ingredients to not only complement and beautify the scenes, but also elevate the imagination of the creators to enhance the use of the app. The universe is indulgent, sensory and irresistible.
We recommend you grab a coffee with a sweet treat to enjoy this delicious project.
We wanted the scenes to look balanced between ethereal UI images and realistic scenarios in order to reach a harmonious, dynamic and fluid motion flow.
Colors, shapes, textures and flavors, everything
in its right measure to cook the perfect images.
The product is displayed in attractive environments while also clearly highlighting its main features: revealing how this app transforms, assists and empowers the users' creation.
Not only is it a powerful tool for making designs and customizing content and photos, but the new bleeding edge technology integrates AI for developing custom images and layouts just by typing a first thought.
We had some extra fun creating and animating the posts below.
And lastly, some extra images and short videos we developed to be implemented inside the UIs, in order to keep the story and style consistent throughout the experience.
Credits
Directed by NotReal
Creative Direction: Valeria Moreiro
Executive Production: Roberto Connolly
Project Manager & Line producer: Mercedes Ginzo
Art Direction: Valeria Moreiro
Animation Direction: Sergio Damonte
Storyboard Artist: Joana Cabrera
3D Design: Vitor Teixeira, Roberto Juarez, Simon Appel, John Melad, Danil Tabacari, Valeria Moreiro
2D Design: Florencia Porreca, Mercedes Ginzo
Lighting and Shading: Vitor Teixeira, Valeria Moreiro
3D Animation: Sergio Fuego, Juan Pablo Sciaccaluga, Oscar Pettersson, Federico Piccirillo
2D Animation: Martin Muerza, Mauricio Navas.
Rendering: Sergio Fuego
Compositing & Color Grading: Mauricio Navas
Sound Design: Fabrizio Martini
Client: Microsoft
Microsoft Team: Jana Huskey, Derek Johnson, Daniel Varon