It empowers them to go beyond their creations and drives them to achieve their professional goals. Our mission on this project is briefly showing how the app works in a fun and easy way, looking for the right balance between a realistic product UX and the emotional thrill to engage users. We're not in front of a tutorial but rather a motion film that tickles your senses: energetic, slightly upbeat, we want to capture the feeling of the creative process and the sweet energy behind making our imagination come to life. The sets and ingredients to not only complement and beautify the scenes, but also elevate the imagination of the creators to enhance the use of the app. The universe is indulgent, sensory and irresistible.
We recommend you grab a coffee with a sweet treat to enjoy this delicious project.
Directed by NotReal
Creative Direction: Valeria Moreiro
Executive Production: Roberto Connolly
Project Manager & Line producer: Mercedes Ginzo
Art Direction: Valeria Moreiro
Animation Direction: Sergio Damonte
Storyboard Artist: Joana Cabrera
3D Design: Vitor Teixeira, Roberto Juarez, Simon Appel, John Melad, Danil Tabacari, Valeria Moreiro
2D Design: Florencia Porreca, Mercedes Ginzo
Lighting and Shading: Vitor Teixeira, Valeria Moreiro
3D Animation: Sergio Fuego, Juan Pablo Sciaccaluga, Oscar Pettersson, Federico Piccirillo
2D Animation: Martin Muerza, Mauricio Navas.
Rendering: Sergio Fuego
Compositing & Color Grading: Mauricio Navas
Sound Design: Fabrizio Martini
Microsoft Team: Jana Huskey, Derek Johnson, Daniel Varon