We worked on this design thinking of the meaning of both words "Basketball" and "Forever".
For "Basketball" we started looking for all the graphic elements we could relate to the game: the dots of the ball, the lines, lights and colors in the court. And for “Forever” we came up with the idea of continuing, never-stopping, repeating.
Legal notice: We do not own the photographs, videos and song copyrights used in this project and video. The content is used only to sketch the design layouts and describe the aimed tone and spirit for the brand guidelines.
Directed by: NotReal
Creative & Art Direction: Valeria Moreiro
Animation Direction: Milton Gonzalez
Executive Producer: Eugenia Garcia Montaldo
Graphic Design: Luján Borzi, Valeria Moreiro
Animation and Compositing: Milton Gonzalez
Client: Forever Network